It is important for mobile application tracking software to be able to detect different types of mobile phone browsers and to serve the appropriate mobile version. There are different types of software that can be used to achieve this. Mobile browser detection is important for tracking purposes since it permits gathering of information such as web access, frequency and duration of web access.
Another important parameter that can be analyzed using mobile phone application tracking is the websites that are visited most and the number of hits for each website. Such information is important for policy formulation by marketers.
Mobile customer experience management is a way of managing businesses in a customer-centric manner. It is important to businesses since it provides a view of the business from the customers’ point of view. This approach to marketing monitors the lifecycle experiences of every customer as they come into contact with various business and operational platforms. For more information on mobile customer experience management, mobile browser detection and other mobile application tracking information visit www.cem4mobile.com
