Just a few years ago mobile devices were all about voice and messaging but with the development of smartphones and tablets we are now seeing more of internet-based applications. The number of applications has grown exponentially thus compelling leading operators to seek analytics for mobile applications, mobile web analytics, and operator network tracking solutions to help them study the prevalence and factors that are surrounding customer usages of the mobile data.
The significance of implementing application tracking systems, mobile web analytics, and network tracking solutions are to help operators understand mobile subscribers’ experiences and data usage patterns on the different mobile devices. Having the right solution will be critical in optimizing the users’ experience of mobile data and content, and helping to create the right marketing initiatives which can lead to larger subscriber bases, revenues, and essentially increased profitability. These are indeed the objectives that CEM 4 Mobile makes possible with its revolutionary and highly-rated mobile application, mobile web, and operator network tracking solutions.
In relation to analytics for mobile, web analytics cannot generate wholesome results as they are not effective in describing mobile user behavior or even effectively detecting and recognizing returning mobile users. CEM 4 Mobile Solutions addresses the downsides of web analytics by providing a complete solution which involves integrating voice-of-customer data, data collection from the mobile networks, and generating detailed cross analysis functions for the different datasets that an operator’s or mobile content provider’s data traffic may contain.
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