Customer experience management scans the environment to study the interactions between customers and companies. The goal of CEM is to promote customers from just being satisfied to being loyal and then to advocates for the service.
Customer experience management analyzes end-user behavior and patterns, their opportunities, the technologies accessible to their target audience, and the environment where end-users access services from. CEM also seeks to conduct surveys that show customers feedback in terms of their opinions, options and values. CEM is the best tool for measuring the success of mobile channels with respect to the experiences and interactions with the callers.
Companies that perform mobile analytics usually have a background in IT and telecommunications and have a clear picture of the challenges facing users in the mobile experience. Customer experience management is conducted by innovative and experienced teams that have designed products which analyze mobile wireless transactions.
CEM4mobile is a product developed by CEM4Mobile Solutions Ltd, a company that uses mobile analytics to conduct CEM surveys. This product supports both browsing and application-based services and generates statistical data from portals and application servers.
This comment has been removed by the author.
ReplyDeleteYou have nicely explained the meaning of customer experience management in this article. I am looking for some good ways to improve this factor. I am familiar with the importance and use of this factor in the success of a business.
ReplyDeleteimproving the customer experience
GogetQuality is a top notch customer survey tool in San Antonio. If you'd like to increase your customer base, use a powerful customer survey tool to generate instant customer satisfaction report. Call us at (210)695-0795, for free 30 day trial.
ReplyDelete